At IMPS – the global holder of the rights of the Smurfs, led by Véronique Culliford, the daughter of Peyo – everything is 100% Smurf! They leave, breath, eat and speak Smurf! The brand has enjoyed worldwide success for many years thanks to an integrated licensing programme offered by the company. Many big brands and logos who understand and appreciate the heritage and the strength of the brand work with the Smurfs. The universal values, humour, multiculturalist values and timeless character of our little blue friends are only some of their characteristics which make them one of the best loved brands in the world.
IMPS is based upon six complementary activities: publishing, audio diffusion, music, merchandise, publicity and events.
